Why is it important to promote and market training and development programs?

Training and development help companies obtain and retain the best talent, increase job satisfaction and morale, improve productivity and make more profits. In addition, companies that have actively engaged and dedicated employees see 41 percent lower absenteeism rates and 17 percent higher productivity. It's essential to understand your target audience, your desired students. An effective way to do this is to create a student's personality.

Like a buyer character, a student character is an archetypal representation of your students that helps you understand their learning needs and preferences. It also allows you to understand their work and media habits and, therefore, what marketing messages will impact them. The student's personality is also important to the tone of your content and the story you're trying to tell. Everything should be aimed at connecting with your students.

When organizations offer employee training programs, they increase employee loyalty and job satisfaction. Millennials now prioritize their professional growth. They do not want to be associated with a stagnant environment that does not provide or encourage training and development. Organizations that don't invest in formalized training programs may overlook the importance of training and developing their employees.

However, those who do can measure the impact of their training programs and see the benefits of training and development in the workplace. If you need to make a clear case for investing in training and development, consider these benefits of training for employers and employees. Only 21% of new employees intend to stay in an organization that doesn't offer training for their current position, compared to 62% of new employees who do have access to training. The general notion of employee training has changed and organizations are now more willing to invest in employee training and development.

Promoting your training program to current employees and promoting it to future employees can increase employee retention. Whether it's IT, sales, marketing, or an organization-wide initiative, you'll need to promote your training program to individual employees. Fortunately, you don't need to spend a lot of money on a marketing campaign, nor do you need a degree in marketing. I've assumed that if you want to promote your training courses to employees, you already have an established training and development program, but you want to get better results.

You can also use the built-in tools to your advantage; for example, Slack has the polling function, which you can use to measure interest in certain training topics or to help you identify the most appropriate dates for training sessions. So how do you actually promote training among your employees in a way that excites them? What methods are effective and, more importantly, now that the thrill, streamers, sparkles and confetti cannon of the launch are over, what will keep employees excited about the training? For example, you can offer a gift card to all employees to complete their compliance training by a certain date, or you can reward the employee who has completed the most self-directed training over the course of a quarter with a prize that will be presented at a recognition ceremony. He has invested a lot of time, money, blood, sweat and tears in this new training initiative, and it's an exciting time for the company when the new training launches. You may think that marketing your training program is something you can wait for or just be an additional task, but it's critical to the success of your program.