In today's landscape, understanding customer motivations is crucial for any company. Most of us are aware that the way a product is packaged and marketed can influence the consumer's purchase decision. But what is behind that decision-making process? “When consumers make decisions, they are not based on truth. It's based on what they perceive to be the truth, professor.
By delving deeper into your marketing studies, you can begin to understand how presentation, design and branding influence the consumer. Because marketing is about figuring out how to reach and communicate with different audiences, good marketers are constantly dealing with different types of people.
