Brand management, social media marketing, B2B marketing, B2C marketing, digital marketing, email marketing, content marketing. Why we're 100% supportive of bite size Before you can develop a marketing strategy, you must first understand your target market. The EdApp Know Your Market course will help you and your team understand the preferences of your target market through market research. It covers the basics of market research to gain customer information, clarify ROI perspectives, and help your team market their products and services to the right audience.
The course consists of 3 microlessons that students can complete at their own pace. In this digital era, organizations are expanding their marketing efforts from traditional to digital marketing to expand the reach of their audience. The EdApp digital marketing course has 4 lessons that address the foundations, history and marketing channels of digital marketing. To give you an idea, there are several digital marketing channels, such as search engine optimization, PPC, social media marketing, content marketing, B2B marketing, inbound marketing, email marketing and more.
At the end of this marketing training program, your marketing team will learn to take advantage of different digital channels and promotion strategies to market their products and services, as well as to guide more customers to the potential sales process. Search engine optimization (SEO) is part of digital marketing and has been shown to increase leads and conversions by making the content of a website appear in the organic searches of different search engines, such as Google. Many users search Google for what they need and what appears on the Google search page is the product of good SEO efforts by different organizational websites. There are a lot of factors to consider when developing an SEO strategy, and this EdApp SEO course is a good introduction to your marketing team to learn the ins and outs of search marketing, as well as SEO best practices.
This 6-part course includes the basics of SEO, such as content quality, keyword research tactics, lead generation, paid search, technical optimization, and more, all of which are essential when creating SEO content. Alison's Diploma in Marketing Management is a comprehensive description of key marketing concepts, marketing theory, marketing tools, and different marketing strategies. This will help students obtain marketing information that will be useful when making crucial decisions in companies. Alison's marketing training program consists of 9 modules with 3 evaluations that can be completed in 6-10 hours.
Resource files are also available, which students can download. Accredited certification is also awarded at the end of the course. FutureLearn's Get Started with Digital Marketing course explores the different types of digital marketing and the key platforms you can use to deliver your overall digital strategy. Digital technology is influencing and transforming business and marketing operations, and this course will guide students on how to establish an online presence using different channels.
This marketing training program can be completed in 2 weeks with 3 hours of weekly study. It's completely online, so students can do it at their own pace. This EdApp upselling course will teach your marketing team the basics of upselling and the various factors that contribute to creating upselling channels. It explores the psychology of upselling, which is manifested in providing consumers with the “essential effect” that encourages them to improve.
It also informs students about the consumer decision-making process to help them identify opportunities to accelerate customer decisions. The course provides negotiating tips and tricks so that every seller can learn to manage and overcome customer doubts or objections. This marketing training program has 4 lessons that can be completed anytime, anywhere. What is market research? How do you know if a product, service or message will stand out to a particular audience? You do your research.
Market researchers employ several tactics to capture the public's brain and gather information. But that's only half the equation. Another key component of market research is interpreting data. The best market researchers can adapt their questions to encourage more meaningful answers.
For example, asking, “What do you like about this product? I could give a very different answer to the following: “As a parent, what do you like about this product? What does market research look like? Some of the most commonly used methods for gathering information include surveys, focus groups, qualitative interviews, and even social media monitoring. What is content marketing? Have you ever read a recipe on the side of a cereal box? Have you noticed that the ingredients always seem to include branded products conveniently produced by the same company? That's actually an example of initial content marketing. Content marketing consists of creating content, basically any consumable data that has a purpose beyond simply promoting a product. Think of it as advertising by offering something that is actually useful to the consumer.
Content marketing can generate a positive feeling for a brand by linking the brand to something really useful or entertaining. When done right, consumers don't even realize that they're being promoted or, at least, they'll tolerate it any longer than a pop up ad or commercial. What does content marketing look like? Content marketing can take the form of just about anything useful or entertaining. Common examples include recipes, blog posts, video tutorials, or travel guides.
Where can I get more information? The Moz Beginner's Guide to Content Marketing is a great starting point for anyone interested in learning more about this marketing specialization. What is video marketing? Video marketing could be considered a subset of content marketing, but in all the ways that cinema is used. Internet users consume an enormous amount of video content every day, and video marketers are struggling to get a piece of that pie. Many aspects of video marketing are similar to content marketing: defining objectives, choosing platforms and target audiences, and creating a strategy.
However, video involves its own specific area of knowledge and skills, which requires marketers to understand the strategy inside and out. What does video marketing look like? Live videos about an event or product launch, behind-the-scenes videos to increase brand recognition, educational videos: the list is long and spiral. Impact Plus presents several types of video marketing strategies and the brands that are revolutionizing each space to find inspiring examples. Where can I get more information? See the Biteable Video Marketing Guide for a fairly comprehensive overview of how video marketing works and a step-by-step process to get started.
Online marketing courses teach you the skills, systems, and strategies needed to engage your audience in your message, business, or product on digital platforms. However, there are a lot of online training options available, and it can be difficult to analyze the courses and determine what is worth your time and money. To help you narrow down your options, we've reviewed the 10 best online marketing courses below. It starts by introducing students to the content marketing ecosystem and discovering the purpose and importance of content marketing.
This program helps marketers make optimal use of their budget with in-depth knowledge of the marketing space. EdX Marketing Foundations will prepare you to view marketing as a key component of overall business strategy, not just as a department. This marketing training program is perfect for those who are responsible for publicizing their product or service and promoting its value to the public. These topics are specific aspects of marketing that your team will need to master in order to become specialists in digital marketing.
It's also important to remember that many organizations lack the resources to employ several specialized marketing teams, creating a high demand for marketing professionals who work as generalists. These programs train team members in the coordinated set of activities that help achieve their marketing objectives. Simplilearn's digital marketing specialist course is an interactive program with in-depth training on various tools. This EdApp course is fully editable to meet the specific requirements of your marketing training program.
Regardless of the structure of the marketing organization or the scope of its function, understanding the basic idea of these marketing specializations can only help you. .