Crucial topics to include in your marketing leadership training programs: content marketing. Many organizations use content marketing to create an online presence. We help you assess your current situation with our SEO audit and content plan, identifying key growth opportunities and providing a plan for more inbound traffic. The first of five ideas on sales training topics is to ensure that your employees have the right knowledge about products and customers.
A deep understanding of products and customers is especially important for teams that sell complex products or services or that provide a large volume of product information during the sales process. While training in sales methodology seems somewhat basic, it can be essential for representatives who are just starting their careers, especially in an increasingly virtual world. Plus, with a flexible sales enablement tool, you can easily offer instant training and content to your sales representatives to ensure they're always on the cutting edge. If marketers know that switching to a multidisciplinary skill set is so important, why is there still a skills gap in the industry? The hiring process is one of the reasons.
However, the 90% dropout rate in massive, open online courses is another. People quickly realize that marketing training courses could help them understand new concepts such as content marketing and conversion rate optimization. Actually, completing the course and applying the lessons is another story. This is why business leaders should focus on creating a formal program for continuous learning, with a focus on online marketing courses that can be applied immediately.
When employees can quickly apply what they've learned in online courses, they'll be more coherently involved in the process. In addition, when the entire team follows the program and takes the appropriate classes, people will develop a level of understanding of functions outside their specialties. That level of respect will naturally dissolve the silos that prevent many marketing teams from adapting quickly to rapid changes in their market. Don't just offer marketing training courses as one-off opportunities.
Create learning paths so that marketers can continuously extract value. The days of marketing professionals learning the Four P's in college and enjoying a long career in marketing are over. While these sales and marketing training topics will help you sell effectively, offering them in an engaging, interactive, and trackable environment can be a challenge. Including marketing training topics in your sales enablement strategy benefits these collaborative efforts.
While it's one of the most recent sales and marketing training topics, remote selling skills are more important than ever.