Marketing managers generally need to have a bachelor's degree. Learn how to become a marketing manager and discover specific degrees, skills,. Learn how to become a marketing manager and discover the specific titles, skills and qualifications required. A degree in marketing or a related field is often needed to obtain an entry-level marketing position.
Read on to learn about the skills and training you'll need when starting a career in marketing. No, you don't need a specific digital marketing degree. If you look at job offers for digital marketing professionals, many will require a bachelor's degree or equivalent diploma, but very few digital marketing jobs will specifically require you to have a degree in marketing or a degree in digital marketing. To learn digital marketing, you need to gain first-hand knowledge and experience with different digital marketing skills and disciplines, such as search engine marketing, search engine optimization (SEO), email marketing, marketing analysis, social media marketing, content marketing, and more.
Once you've developed your skills, knowledge and portfolio, you'll be ready to start an entry-level marketing job or a digital marketing internship. Professionals in this field are also responsible for overseeing advertising contracts and monitoring market trends to gather information on consumer demands and other marketing opportunities. The training requirements for marketing managers also include a bachelor's degree, but some higher-level experience and knowledge may also be needed in advertising, sales and marketing campaigns. Although it's difficult to learn online digital marketing simply through free online marketing resources, they can help you get started.
Whether you decide to pursue a degree in marketing or not, it almost certainly won't be the end of your educational journey in digital marketing. The marketing education needed for this career is usually a bachelor's degree or one in business with a specialization in marketing. All digital marketing professionals must have an expert understanding of the content, platforms and audiences of social networks, and how they relate to a brand's overall marketing strategies. Students can also choose to specialize in a specific marketing subfield, such as social media marketing, advertising, sports management, or international marketing.
Business administration programs with a concentration in marketing have basic requirements typical of business and marketing courses. Project-based digital marketing courses, such as BrainStation, will also give you the opportunity to gain first-hand experience with social media marketing, content marketing, email marketing and Google Analytics, allowing you to develop a professional marketing portfolio. While any educational credential will have value, a degree in marketing may not be worth it if your goal is to land a digital marketing job. The days of marketing professionals learning the Four P's in college and enjoying a long career in marketing are over.
Marketing managers must have top-notch communication skills to successfully collaborate with other team members in the advertising or marketing process.