If marketers know that switching to a multidisciplinary skill set is so important, why is there still a skills gap in the industry? The hiring process is one of the reasons. However, the 90% dropout rate in massive, open online courses is another. People quickly realize that marketing training courses could help them understand new concepts such as content marketing and conversion rate optimization. Actually, completing the course and applying the lessons is another story.
This is why business leaders should focus on creating a formal program for continuous learning, with a focus on online marketing courses that can be applied immediately. When employees can quickly apply what they've learned in online courses, they'll be more coherently involved in the process. In addition, when the entire team follows the program and takes the appropriate classes, people will develop a level of understanding of functions outside their specialties. That level of respect will naturally dissolve the silos that prevent many marketing teams from adapting quickly to rapid changes in their market.
Learn how to effectively communicate and position new products and how to penetrate new markets to increase profits, and develop skills to optimize your marketing plans and strategies in order to outperform the competition. Social media marketing (SMM), which uses social media platforms such as Facebook, Instagram, YouTube and more to drive traffic to a company's website, requires organic and paid marketing approaches. The days of marketing professionals learning the Four P's in college and enjoying a long career in marketing are over.
