Getting certified is a great way to show employers that you're up to date with the industry (if you're already in the sector) and, if you're new to digital marketing, that you've followed a structured learning process to master all the necessary skills and knowledge. A marketing certificate, on the other hand, refers to a program designed for professionals who want to develop more comprehensive skills. Rather than focusing on a specific tool or resource, a certification program that works in a similar way to continuing education or a miniature graduate program tends to take a more general approach while at the same time promoting real-world skills. Google's digital marketing certification is definitely worth it.
It's a good course to follow if you want to get into digital marketing. It's offered by Google, it's free, and it's accredited by Open University and other organizations. Even if your sole purpose is to learn more about how to market your own business, this Fundamentals of Digital Marketing course will guide you in the right direction. The Google digital marketing certification is a certificate awarded by Google after successfully completing the requirements of the Fundamentals of Digital Marketing course.
After completing the 26 modules and passing Google's final digital marketing exam, you'll get your Google digital marketing certificate to share on LinkedIn or in your resume. It's a basic but complete course for those looking to learn the basics of digital marketing or even brush up on their digital marketing skills and knowledge. Just as those companies struggle to acquire the right kind of digital marketing talent, they're also looking to invest more money in digital marketing in general. Another recent report from Mondo revealed that 80 percent of marketing departments planned to increase their digital marketing budgets over the next year.
Digital marketing certifications can help marketers demonstrate in concrete terms that they possess these skills. From marketing beginners to industry veterans, a certified course in digital marketing can often work wonders, helping professionals improve key digital skills and keep up to date in their field. Improve your marketing career and build your confidence with an online master's degree in digital marketing and data analysis from Emerson College. A good digital marketing certification course will usually help you develop comprehensive marketing plans (including social media, search and email marketing), establish effective KPIs, and learn to take advantage of cutting-edge tools and best practices in the industry.
So, if you're not sure about receiving additional training in marketing, here are six digital marketing certificates that are definitely worthwhile (and that you can do online from home). Let's see what marketing certifications are, how they benefit digital marketers, and specific marketing certifications that directly correlate with work, innovation, and progress in the real world.