Start by researching and investing in some of the best books on marketing. Then ask your team to suggest books that they've found valuable or that they've heard of and that they want to read. How can you know where you need to go if you don't know where you've been? An audit is a great way to assess your strengths and weaknesses, what your marketing team's skills are, and where there are knowledge gaps. There are several templates available to guide you through your first audit.
What's relevant to someone else's organization may not necessarily be relevant to your own. There are no hard and fast rules about how often you should schedule an audit. However, one key is to be proactive, rather than reactive, as far as possible. There are a lot of things you can do to train your marketing team at little or no cost, but to really level up, you have to start investing.
No other department in your organization needs regular, defined and measurable training in the same way as the marketing department. Conducting frequent training and refresher sessions on these systems will help ensure that your marketing team is working as productively as possible. From here on, you'll have a clearer idea of the direction your marketing team should take in training. Although today I was talking about marketing teams, you could apply these training and coaching techniques to any number of sectors.
When you have a wide range of roles and learning styles in a marketing team, you must be flexible and adaptable with your training methods. See how your team adapts to the marketing channels you currently use to identify areas where they could work even better if you modified staff functions, provided training in certain areas, or brought on new team members. The answer to that reason is that the same dedicated and rigorous training that applies to your sales team should also apply to your marketing team. If you want to increase your team's knowledge of digital marketing in general and can invest a few hundred dollars a month or more, check out the training programs offered by ConversionXL.