There's no doubt that you can start your digital marketing training without any pre-requisites, but some skills make it easier to learn the field. An affinity for technology, working with numbers, problem-solving skills, and creativity are just a few of the skills that can help you start a career as a digital marketer. A degree in marketing or a related field is often needed to obtain an entry-level marketing position. Read on to learn about the skills and training you'll need when starting a career in marketing.
The Business Department strives to provide an atmosphere that is conducive to intellectual growth and ethical behavior. The courses are designed to provide a base of general business knowledge on which the department's individual programs can build. Internships are available for qualified students. At the graduate level, you'll dedicate all of your courses to immersing yourself in more advanced marketing courses that deepen your knowledge of key areas of marketing.
The training requirements for marketing managers also include a bachelor's degree, but some higher-level experience and knowledge may also be needed in advertising, sales and marketing campaigns. Because marketers must be able to analyze international and domestic markets, aspiring marketing professionals must be able to follow economic trends and developments. Coursera's digital marketing specialization is a package of seven courses that offer an overview of the latest digital marketing skills, taught by industry experts. The Digital Marketing Institute's master's degree in digital marketing is a two-year distance learning program that culminates in a master's degree in science.
Your employer will likely be happy to cover, or at least subsidize, the cost of digital marketing training. Some online marketing courses focus on establishing solid foundations in the basic concepts of digital marketing, while others are aimed more specifically at specific platforms, such as email or social media. You'll also attend classes in your marketing specialty, which will introduce you to the principles of marketing and will likely address aspects of business, sales, finance or economics, consumer behavior, and advertising. The Digiteers intensive social media marketing course is an intensive ten-hour course focused exclusively on social media marketing.
And thanks to the variety of subjects you study for your marketing degree, you can also work in fields outside of marketing. The Google Digital Marketing Fundamentals course is a package of 26 modules created by Google trainers, aimed specifically at beginners in digital marketing. If you're interested in marketing but want to expand your options, many communications and public relations programs also offer master's students the option to specialize in marketing. In general, a bachelor's degree can be important for growth in any marketing career, and a master's degree can be useful for higher-level positions, such as marketing manager.
Through case studies and problem analysis, this final course integrates marketing studies into a comprehensive strategic framework that examines the development and effects of marketing management decisions, in a rapidly changing business environment. Students can also choose to specialize in a specific marketing subfield, such as social media marketing, advertising, sports management, or international marketing.
